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Alvar Aalto Design Seminar 2007 - It's a Beautiful Day

It’s a beautiful day! Because I decide it is. Of course there is always someone who disagrees. It depends on how you look at things. I understand that today many things look like straight from the war days: Our cars look like tanks, our sofas look like bunkers. Security is a mega trend. Climate change is self-evident. Things from the past seem wonderfully safe and harmless to us. Lack of security may have deprived us of our faith in tomorrow. It feels easier to just cuddle up on the sofa and let it be. Yet I believe we can think for ourselves and decide whether the day is lousy or beautiful.

Internationally acclaimed designers, corporate leaders and scientists share their version with us: Can we influence the future through our own actions? Can we design something out of the blue? Can the combination of innovation and beauty help solve the problems of today's world? Are we dependent of innovative and ethical businesses? Do we have to develop new technology in order to solve our problems? Or can we make do with what we already have? What would a humanitarian manifesto of all this be like? Can design influence tomorrow after all?

It’s a Beautiful Day is a design seminar exploring and dissecting these issues of today and tomorrow, guided by an international team of interesting speakers and participants. Welcome! Let’s help make the seminar a unique, memorable event.

It's a beautiful day!

Ilkka Suppanen
Chairman of the seminar board

Lecturers


It's a Beautiful Day logo and image